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  <url>
    <loc>https://www.joelkilby.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-13</lastmod>
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  <url>
    <loc>https://www.joelkilby.com/mentorship</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-17</lastmod>
  </url>
  <url>
    <loc>https://www.joelkilby.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-13</lastmod>
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  <url>
    <loc>https://www.joelkilby.com/portfolio/crowdstrike</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/1705954328296-8O3G74II0ET7PC9GI8FQ/Store%25252Baudience.jpg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>I began with sketches like this, identifying key consumer groups and messaging pillars which helped the team stay focused on funnel messaging and content priorities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/c9d89461-64ca-4e0e-858e-a7087f92d7ca/IMG_0695.jpeg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>Early in the project I sketched some quick ideas to dial in the general prominence and positioning of the interactive onboarding elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/1705954149403-SGIQLKSQI9PNQN9KYZJB/Screenshot%2B2024-01-22%2Bat%2B1.06.11%25E2%2580%25AFPM.jpg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>We built CrowdStrike's store site to give people modern eCommerce functionality and a mobile-friendly, familiar browsing experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/1705956738117-ZHDIS77Q0F8IIEOYVGM4/IMG_0784.jpg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>This is another project that started by sketching some ideas for classifying types of messages and simple interface layouts to accommodate various content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/08cd77b0-807b-49e1-9a3c-9af69fe0f282/Screenshot+2024-01-08+at+4.05.26%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>With input from Security and Engineering, we opted for an out-of-the-box design. Using the default Pendo tool display and element tagging capabilities as shown in this production screenshot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/1705954440066-IGKIEOIEQX7P5P95VHSJ/Crowdstrike-category-page.jpg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>I defined information architecture and created content guidance that allowed users to browse categories and scenarios most relevant to their enterprise security objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/47d39511-0c16-401c-8262-d14f230b3b10/Screenshot+2023-10-09+at+9.10.16+PM.png</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>I made sure to keep users well informed of their progress and remaining options in our guidance content by using progress indicators and tables of content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/1705964060558-JC89SA1H7D14LHXMD0JC/CVE%2BAlert%2Bwires.jpg</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>I went through numerous wireframes and prototypes to learn how we might surface critical notifications quickly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/3a6acd00-bb98-4ff3-bdc7-82113bdddb11/Screenshot+2023-10-09+at+9.09.38+PM.png</image:loc>
      <image:title>Portfolio - CrowdStrike eCommerce</image:title>
      <image:caption>I also wanted to make sure users had solid confirmation of success and completion of each module along with a clear path to the next steps or additional information.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelkilby.com/portfolio/jumpcloud</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/d0d4d874-4547-4d77-9785-9ac435cff351/IMG_2517.jpeg</image:loc>
      <image:title>Portfolio - JumpCloud Product Design</image:title>
      <image:caption>Our users managing devices for several organizations, had to work separately in each org. This got tedious for them and was a barrier to sales for us.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - JumpCloud Product Design</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - JumpCloud Product Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/eb45e520-66ba-426a-b557-919be83746e5/Screenshot+2024-02-16+at+8.51.11%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - JumpCloud Product Design</image:title>
      <image:caption>This screenshot of my Figma file shows some interaction design ideas we tested for multi-tenant user and device management. Allowing first-ever bulk action workflows, simplifying customers' journey, and driving acquisition of high-value logos!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/8558c0cb-b280-451f-b46c-46c8ac5811fc/JC+Final+Comp+-+Multi+Select+Table+MKTG.png</image:loc>
      <image:title>Portfolio - JumpCloud Product Design</image:title>
      <image:caption>For development, I supplied fine-tuned Figma comps like this along with Confluence documentation linked to specific Jira tickets during sprints.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Portfolio - JumpCloud Product Design</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - JumpCloud Product Design</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - JumpCloud Product Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelkilby.com/portfolio/quest-funnel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-29</lastmod>
    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/c209ba30-9c80-477a-80d9-a73925d7cec0/Screenshot+2024-01-22+at+5.48.17%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65a845cb6151791905ef9457/b14a66fe-1d10-4ef5-a963-beb38316f0f5/Screenshot+2024-01-22+at+5.48.47%E2%80%AFPM.png</image:loc>
      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
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    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - Quest Acquisition Funnel Overhaul</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joelkilby.com/portfolio/building-the-oildex-ux-design-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-28</lastmod>
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