Pixel art portrait of Joel Kilby with a bald head, light skin, and wearing a black jacket and white shirt against a green background.

25 years solving real problems with real people in real companies.

Spending my career in complex organizations where execution and culture matter, I’ve built and led design teams, worked closely with product and engineering leaders, and delivered work that scaled across touchpoints.

Experience Highlights

Design Manager, CrowdStrike

Now in my second term at CrowdStrike, I focus on building strong teams and a culture that holds up under pressure. That means developing clear career paths, coaching designers through ambiguity, and setting straightforward expectations around ownership and outcomes. I lead cross-functional, multi-quarter initiatives that span departments, helping teams align and execute without losing sight of the user. I also invest in design operations—establishing goals, metrics, and scalable processes, including the practical use of agentic AI to improve quality and speed.

Senior UX Manager, Quest Software

At Quest Software, I led a globally distributed team of designers across a broad product portfolio. I focused on modernizing UX operations, setting measurable goals, and helping teams work more effectively across regions, products, and constraints.

Earlier Leadership Roles

Progressive UX leadership positions at JumpCloud, Enverus (Oildex), Ria Financial (Euronet), and Lowe’s Home Improvement. Repeatedly hired to establish design functions in B2B energy, fintech, and retail enterprises.

Project Highlights

Screenshot of heatmap results of eyetracking study.

I built a full-scale user research program for B2B SaaS platform, Oildex, which drove increased retention, CSAT, and accessibility.

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  • 24060!

Screenshot of Joel Kilby's work to optimize CrowdStrike Falcon onboarding for new users, showing a detections dashboard with a pop-up explanation of what a detection is and content to guide users through the app.

Championed CrowdStrike’s product-led growth initiatives, increasing core feature adoption, net revenue retention, and trial-to-pay conversion.

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  • 24060!